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We like to dream BIG over here at Limitless Artists and making those big dreams reality all starts with building a strong foundation.

Here is one of my favorite quotes on the matter Henry David Thoreau:

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.

Here are 3 tips you can use to create a strong foundation for your limitless artistic dreams…

1.) Support Networks: Never underestimate the power of community! You’re already a part of a great support community here at Limitless Artists, and I would love for you to find even more artistic communities to become a part of, particularly those specific to your craft. Research clubs, networking groups and other organizations that support artists in your field. These can be both local as well as online (facebook groups are great!). Depending on your specific needs, there may also be opportunities for non-profit support as well. As an independent filmmaker (who happens to be a woman) – lately, I’ve been teaming up with organizations that support women in film and provide peer-peer mentorship. My mom recently joined up with a group of photographers in her area that help each other with technique and exhibition of their work. If you’re having trouble finding a group that caters to your specific needs and desires…have you ever thought about starting one? 

2.) Financial Backing: Building a financially successful career as an artist more often than not takes longer than we would like. It’s important during the transitionary period when you’re building your art business, to feel financially stable and supported. You may have the good fortune of financial support from abundant savings, family, your own business or other means – but if you do find the need to take a side job, I encourage you to find something that feels good. That may sound like a paradox, however, it is totally possible. If you like kids, perhaps you could nanny or tutor or teach your artistic craft to young people. If you’re experienced in a specific trade or skill outside of your artistry, focus on connecting with people to work with whom you feel good around. On the journey to doing what you love full-time, you want to be able to enjoy the ride and I am confident you can find side work that fills you up in a positive way vs. draining you. I also encourage you to research any grants/other forms of financial support for artists in your field. If you are fundraising for a specific project, perhaps you can team up with a non-profit that provides fiscal sponsorship for your fundraising efforts (which allows donors to deduct the donation on their taxes).

2.) Building a Team: When we’re starting out, we usually end up doing everything on our own. This might make sense at first – but as you grow your business and pull in more income, start to think about what kind of team members you might want to have in place. Are there people who represent artists in your field in business (agents, managers, record labels, art dealers, etc.). How might you be able to connect with them? You can also start to think about what support you might want for your business (do you want to hire a web developer, an accountant, an assistant)? Maybe you feel overwhelmed with the admin side of things and want to hire an assistant once a week at $10-15/hr for half a day’s work or even a virtual assistant to delegate a few tasks to. Remember that you don’t have to do everything yourself and you can start small with asking for help. 

Now, it’s time to TAKE ACTION – will you use any of the strategies above? Here’s a quick list you can tack onto your “to-do”s so it all feels a little more manageable:

  • Research 1-3 support groups for artists in my field
  • Decide + take action on 1-3 ideas for garnering more financial support for my art business
  • Brainstorm potential team members I’d like to connect with to help me build my art business

I would love to hear from you! Have you used any of these strategies or do you have more of your own? Let me know what’s working for you in the comments section below.

I also want to share with you a few announcements for Limitless Artists that I’m very excited about!


– I’m looking for established artists to interview on this blog – please send any/all recommendations + referrals to contact@limitlessartists.com

– I’m excited to share with you a helpful infographic that may inspire you with more ways to get your art business up an running from our friends at The Working Artist: http://theworkingartist.com/selling-your-art-online

Let me know if this post helped you out at all today – feel free to reach out anytime at contact@limitlessartists.com – I love receiving your feedback! If it did make a difference for you today and/or you think it could help out someone in your network, please share this post with your friends.

Stay inspired + keep making ART your BUSINESS. I believe in you.



Maybe you’re already on it but aren’t seeing strong results. Maybe you’ve heard of it but haven’t yet taken action to build a profile. Maybe you think social media is an annoying distraction and you just want to paint (I get it!).

Here’s the thing, I want you to be successful – UBER successful – so I’m going to share with you today why you can benefit from using Instagram to promote your art business and 5 key tips for doing so successfully.

Let’s start with a quote from this super inspiring article Vogue published about artists who are making huge sales of their work on Instagram:

“[Instagram] is not only launching the career of under-the-radar artists, it is providing the world with an entirely new way to access art. Where artists once had to first get support of the art world elite—critics, galleries and big name collectors, which would eventually lead to museum shows—before reaching the monied masses, today artists use Instagram as their own virtual art gallery, playing both dealer and curator while their fans become critics and collectors, witnessing the creative process in real time.”

1. Set-Up

  • Create a profile and choose your profile photo. In your bio, include a brief description of who you are and what you do and most importantly, make sure you have a link back to your website.
  • Decide on 5-10 key “basic hashtags” you’ll include with nearly all of your posts. These are basic descriptors like “#photographer”, “#photo”, “#naturephotographer”, “#naturelovers”, etc. Figure out what is appropriate for your medium and niche.
  • Keep it public! Make sure your profile and posts stay public, not private, so that your potential audience can easily find, follow and support you. Create a separate private profile for family and friends if you must!
  • Decide if you want to showcase your work with a particular aesthetic framework. I personally love a free app called “Squareready”. You can resize images within a white backdrop, which I think gives an instagram profile a sort of white-wall gallery effect.

2. Content

  • Reveal your process (show images of you painting, writing music, rehearsing a dance, etc.)
  • Showcase finished work, your best pieces, what’s currently for sale
  • Integrate what inspires you and consider using relevant quote images
  • In addition to adding your “basic hashtags” when you post, include additional hashtags that are customized for that particular post (i.e. “#mountainlandscape”, “#landscapephotography”, “#mountainsunset”, etc.)
  • Include a plain text description of the photo and your general thoughts or feelings about its content and your creative process. If a piece is for sale, be sure to reference the link in your bio so you can give people the opportunity to purchase it. 

3. Engagement

  • Reply thoughtfully to comments
  • Be generous with compliments, “likes” and follows that you give out
  • Utilize the tool that allows you to automatically post your instagram photo to twitter and facebook. Reply to comments on those platforms as well. If a piece is for sale, once your photo posts to facebook, include a comment where you link to the exact page on your site where someone can purchase it.

4. Frequency

  • Find what’s right for you and fits in with your lifestyle goals
  • Typically 1-2 times a day is plenty
  • The most important thing is that whatever choice you make (1x/day, 1x/week, etc.) be sure to stay consistent
  • Find ways to automate or outsource (Hootsuite, Latergramm, hire a social media manager, etc.)

5. Follow Your Market

  • Make sure you’re not just “liking” and “following” random people like crazy – you want to stay within your target niche and demographic
  • Know who they are! Remember that work you did to identify your tribe? Go back to it (or if you’re brand new, do it now)
  • Search hashtags for keywords you think your target market might use when searching for work like yours

Now, I want you to TAKE ACTION! Have you been using Instagram already? How has it been going – any big wins or struggles you’d like to share? Leave a comment below or email me directly at contact@limitlessartists.com.

Let me know if you try out these tips and how it goes!

Sending you so much New-Vember love – my yoga teacher has been calling it “New-Vember” because it feels like the perfect time for new beginnings…doesn’t it?

Much love,


Today, I want you to feel expansive.

I want you to feel like anything and everything is possible…because it is.

It’s easy to forget that as we walk through the day to day minutiae of our lives, isn’t it?

This spark of possibility was reignited in me earlier this week and caused a dramatic energetic shift that has positively affected every area of my life.

The catalyst was a book by Jack Canfield and Mark Victor Hansen called “The Aladdin Factor”. In it, they have a great exercise for reawakening the deep desires hidden inside of us that we have decided – for whatever reason – are impossible to fulfill.

I’d love to share it with you today as it can be applied to both your art career and your life.

The first step before we can achieve anything is to be able to believe with every cell in our body that it is possible for us.

Here’s the tip: write down 101 wishes that you’d like to see fulfilled in your life and art career. As the book specifies, not 70, not 98, but exactly 101. 

I actually got stuck after #15! I kept pushing through though, all the way to 101, and I’m telling you, the result was positively expansive.

This exercise is a great way to clarify the vision you have for your art career and life, but must be followed by action in order to see tangible results.

The next step is to look at your wishes and figure out who you can ask to fulfill them (another person, yourself, God/the Universe). The next step after that is to ask yourself what fears might be getting in the way of your asking. And then, you guessed it – you have to ask for what you want.  

Here’s what I discovered: for at least 70% of my wishes, the person I could ask to fulfill them was actually myself.

Wow! What power we all have inside of us.

I’d love for you to give this exercise a go and let me know how you feel after (comments below or contact@limitlessartists.com!). I’ve felt super magnetic all week and have been inspired to take action toward my desires. I’ve experienced so much forward motion already! I wish the same for you.

I’ll leave you with a tweet-worthy quote from Jim Carrey:

So many of us choose our path out of fear disguised as practicality. What we really want seems impossibly out of reach so we never dare to ask the universe for it…I’m the proof that you can ask the universe for it.

Much love,


Earlier this week, I had to do something that involved putting myself out there as an artist in a pretty big way (if you came here from my newsletter you know what I’m talking about).

It might have seemed simple and easy enough to an outsider, but my inner experience was utterly tumultuous.

After pausing in a reflective moment of stillness, I realized that the thing that was preventing me from taking the action I needed to take to move forward was none other than the frienemy of my life: FEAR (fear of rejection, fear of ridicule, fear of dying alone as a sad old cat lady, etc.). I checked in with my body and all of the areas where it was feeling tight and bunched up, “Yep, that’s it,” I thought to myself, “ridiculous, yet very present, fear is paralyzing me.”

I tell you this story because the way to become “known” as an artist is by putting yourself out there. I know that as you start to put yourself out there more and more, fear is bound to rear its ugly head up, at least once in a while.

Here’s what I’ve found to be true: the best way to overcome fear is through taking action.

I’d love to share with you a few actions you can take today in order to overcome fear and move forward on your artistic path.

1. Decide who you want to become known by & what you want to be known for.

  • Here’s a hint: it’s not everybody. The more you are able to narrow down your target demographic, the easier it will become to find your tribe and forge real connections.
  • Realize that you may not need as many fans as you think to become known by the right people and have a financially viable career as an artist. Have you heard about the theory of “1,000 True Fans”? Kevin Kelly wrote a pretty smart article about it, worth a read for sure. The idea is that an artist only needs 1,000 “true fans” in order to make a living from his work. He defines a “true fan” as “someone who will purchase anything and everything you produce.” The basic concept here is that the average “true fan” will spend roughly $100 per year on your work and that if you can build up just 1,000 of them, you could make a yearly income of $100,000. Food for thought.
  • Make an internal pact with yourself about what it is that you want to be known for. This may not be an issue for you, but remember that as tempting as it is to try to quickly become a famous artist, a successful career is a marathon, not a sprint. When you decide you want to be known for integrity and excellence in your work vs seeking notoriety itself, you put yourself in the category of Meryl Streep instead of certain other public figures who are famous for being famous (we can all use our imaginations). Focus on honing your craft and connecting with the right people for the right reasons. Build slowly on a strong foundation and you’re sure to win. 

2. Find at least one way to put yourself out there in front of these people today.

  • One of – if not the most – powerful way to reach them is by writing articles, being featured or getting interviewed on other platforms that cater to your target demographic. 

  • There are many other ways to reach out to these groups as well, such as social media, forums, and commenting on those blogs that are being frequented by your potential tribe members.

  • To go in deeper with this material, stay on the lookout for the release of my premium content, where I walk through this intricate process step-by-step.

3. Develop a systematic plan of action that will enable you to consistently put yourself out there in front of your target audience.

  • Decide on an outreach plan and stick to it! You don’t have to do everything all at once. Just choose the thing that works best for you right now and stay with it. 

  • Be sure that as you’re reaching out to these people, you’re also redirecting them back to your site and capturing their names and emails so you can keep in touch.

  • The key here is consistency. Connecting to your target audience is not a one time event, but an on-going process.

And now, for my tweet-worthy quote of the week… “Fear is the dumbbell of life. Lifting it by taking action is the best way to grow.”

Now, I’d love for you to TAKE ACTION. Answer the following questions in the comments section or on your own and act on them today:

1.) Who do you want to be known by and what do you want to be known for?

2.) What is one outlet that caters to your target demographic that you can connect on? 

3.) What is the one action that you will do consistently to connect with your target audience? 

Let me know how it goes and feel free to leave other thoughts on this post in the comments section below or send directly to my email: contact@limitlessartists.com.

Much love,


Do you currently use business cards to promote your photography/fine art business?

Whether or not you do right now, I want to share with you a cool, quick trick that will enable you to easily showcase the hi-lights of your portfolio to everyone you meet.

I tried this with my mom as we were launching her photography business and she absolutely loved it!

Here’s the trick: we created eight different sets of business card backs. We pulled her favorite images that each showcase a particular category of her work.

We went through a company called “Moo”. They’re pretty great – excellent customer service, really affordable, timely and make this option of creating multiple backs super easy (I’m not currently an affiliate for them, just a really satisfied customer).

Let me know if you try this trick and how it works out!

Leave me a comment or shoot me an email at contact@limitlessartists.com. I love hearing from you.

Much love,


The first step as mentioned in my last blog post, is to set up a platform for your work.

Let’s say you already have a platform set up. Now it’s time to market your art.

Where do you begin?

One of the most vital keys to selling your art is to identify who you’re selling it TO. I’m going to break this down into three easy steps!

1. Identify characteristics: Think about the type of person who would be interested in purchasing your work. For example, if you sell giant paintings of puppies, maybe an animal shelter or animal activist group would want to put your painting in their lobby.

Start to brainstorm traits of your ideal audience member. Maybe they’re “open-minded”, “spiritual” and “really into puppies”. Don’t worry about getting it “right” or perfect. Just let your mind flow and see what comes out.

2. Where do they hang out? The next step is to figure out where your puppy-people (your ideal audience members) are hanging out. Does your ideal audience spend a lot of time on a particular facebook group? Maybe they love posting animal rescue stories on forums, blogs or online magazines.

3. Strike up a convo! This is the fun part because we are all social creatures and making connections to likeminded people is beautiful. I know it sounds simple, but all you really have to do is strike up a conversation with individuals who fall into your target demographic. There is nothing scheme-y or sales-y about it. That’s the best part of modern marketing! You get to be a real person and forge a real connection. When the time feels right, share your work with them. This is how authentic, life-long relationships are made.

Now, I want you to take action! Write down three traits of your “ideal audience member”. Identify one place on the internet that they might “hang out” and leave a positive message on that platform.

Let me know how it goes! Leave a comment and/or send me an email at contact@limitlessartists.com.

I would genuinely love to hear from you.

Much love,


I remember my mom crying over the phone.

After being an in-the-closet photographer for the last 30 years, she finally had her coming out party–and it was magnificent!

I had just walked her through the process of creating an online portfolio for her photography. For the first time in her life, people from all over the world – Russia, Canada, New York City, Beverly Hills–-were “liking” and commenting on her photos.

Even before making her first sale, this simple act of allowing herself to be seen and heard through her artwork made all of the difference in the world.

If you’re here, it’s probably because you’re an artist who is chomping at the bit to start earning income & recognition for your work.

Limiting beliefs can manifest as blocks that keep us in hiding as artists. Feelings of inadequacy, deep seated insecurities, and the fear of failure and harsh judgment threaten to keep us stuck. Today, I’m going to offer you guidance on ONE action step you can take right now to start regaining your power in spite of these false beliefs:

Create a platform to showcase your work.

We live in an amazing time, with innumerable websites that facilitate the process of artists getting their work seen.

I’m going to give just three examples of great platforms today (I do not currently have an affiliation with these sites, I just happen to have tried them and love them!).

1.) CD Baby – This is a phenomenal website for indie musicians. This is the platform that we opted for to release the soundtrack of my first feature film http://www.cdbaby.com/cd/justinadamspallais
2.) VHX – Such an empowering website for indie filmmakers! I’m using it myself for the release of my first feature film (out Nov. 17th!) http://quarterlifecoach.vhx.tv/
3.) Fine Art America – I helped my mom get set up on this site and now she’s able to sell her gorgeous nature photos on iphone cases, tote bags and more! Check her out: http://www.pattisstudio.com/

Whatever your medium, Google is your best friend for researching opportunities to showcase your work.

Remember, it’s not enough to just put your work out there and expect to start making sales (marketing and sales skills are vital!), but this is the FIRST step, and one that you should be excited about and proud for taking.

If you want to continue to be guided on the process of not only getting your work out into the world but also effectively marketing your art, please sign up for email updates from Limitless Artists below!

Much love,